Types of processed data:
- Inventory data, such as names and addresses.
- Contacts data, such as e-mail addresses and telephone numbers.
- Content data, such as text entries, photographs and videos.
- Usage data, such as websites visited, interest in content and access times.
- Meta/communication data, such as device information and IP addresses.
Data subject categories
Visitors and users of our web presence
Purpose of processing
- Provision of our web presence, its features and content.
- Responding to contact requests and communicating with users.
- Reach measurement/marketing.
When a customer gets in contact with us, such as through a contact form, by e-mail, by telephone or via social media, the customer’s data shall be processed in order to register and process the contact request. The user’s data may be stored in a customer relationship management system (‘CRM system’) or comparable systems. We shall review whether storing this data is necessary at regular intervals and delete it if it is no longer required. Statutory archiving obligations shall also apply.
We shall only send newsletters, e-mails and other electronic notifications featuring advertising information (hereinafter, ‘newsletters’) with the recipients’ consent or the authorisation to do so within as part of service delivery. We log subscriptions to the newsletter in order to verify the subscription process according to legal requirements. This involves storing details of sign-up and confirmation times, as well as the IP address. Changes made to the data stored by the newsletter service provider shall also be logged.
Cancellation/revocation – you are entitled to cancel your subscription to our newsletter at any time, or in other words, revoke your declaration of consent. You can find a link to cancel the newsletter at the end of every newsletter. We may store e-mail addresses for up to three years before deleting them on the basis of our legitimate interests, in order to prove that consent was previously provided. You may submit an individual cancellation request at any time.
Our newsletter is sent out by our newsletter service provider, Hubspot. You may consult our newsletter service provider’s privacy statement here. The newsletter service provider is appointed on the basis of our legitimate interests pursuant to the GDPR and a data processing agreement.
Google Analytics and AdWords
We use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, US, (‘Google’) on the basis of our legitimate interests (our interest in the analysis, optimisation and efficient operation of our websites and profiles within the meaning of the GDPR). These include the services Google Analytics and Google AdWords in particular. Google is certified under the Privacy Shield agreement and thus guarantees compliance with European data protection law.
We use Google Analytics to display advertisements placed by Google’s advertising services and partners exclusively to users who have shown an interest in our web presence or have particular characteristics, such as an interest in particular topics or products as determined on the basis of the web pages they have visited, and which we then forward to Google (so-called ‘remarketing’ or ‘Google Analytics audiences’). We also like to use remarketing audiences to ensure that our advertisements match users’ potential interests.
We use Google ‘AdWords’ to place advertisements within the Google advertising network, such as in search results, in videos and on websites. This allows us to display more targeted advertisements for our web presence in order to only present users with advertisements that they will potentially be interested in. We also receive a unique ‘conversion cookie’. The information obtained from of cookies helps Google to create conversion statistics for us. However, these statistics only show the total number of users who have clicked our advertisement in an anonymised form. We are not given any information that could be used to establish the identity of users. User data is processed in a pseudonymised form within the context of the Google advertising network.
We use HubSpot for our online marketing activities. This is an integrated software solution that covers various aspects of our online marketing.
- Content Management (website and blog)
- E-Mail marketing (newsletter as well as automated mailings, eg for the provision of downloads)
- Social Media Publishing & Reporting
- Reporting (e.g. traffic sources, traffic, etc ...)
- Contact management (e.g., user segmentation & CRM)
- Landing pages and contact forms
HubSpot is a US-based software company with a presence in Ireland.
30 North Wall Quay
Dublin 1, Ireland
Phone: +353 1 5187500
HubSpot is under the terms of the EU-U.S. Privacy Shield Frameworks and is subject to the TRUSTe's Privacy Seal and the U.S. - Swiss Safe Harbor Framework.
- More information about the cookies used by HubSpot can be found here & here
Sägereistrasse 33, CH 8152 Glattbrugg, Switzerland
Data Protection Officer: Michael Matzke